FW2025: Why NORTHFINDER is Your Partner for Success in Sporting Goods and Apparel
The retail industry is preparing for a major comeback in 2025. After a record-breaking year in U.S.…
This site is for businesses. After login or registration you will see the prices and you can create orders.
Blog posts
Dermizax™ EV vs. GORE-TEX®: Choosing the Best Membrane for Your Ski Gear
As a retailer in the competitive winter sports market, understanding the technologies behind the…
Why we use Dermizax in FW25?
Imagine this: you’ve been carrying a heavy backpack for hours in the pouring rain, trying to enjoy…
Discover the Secrets of FW25 COLLECTION
In the competitive landscape of winter apparel, staying ahead means embracing innovation without…
Joyful Meets Performance: An Attractive Design That Sells Itself
Winter doesn’t have to be heavy or uninspiring—and neither should the products you offer your…
MERU and MAKALU: The Shoes That Traveled the World
Recently, together with mountaineer Honza Špiček, we set an important task: testing the shoes from…
New Approach Shoes: Makalu & Manaslu
body{ overflow-x:hidden; } .big-title{ font-size:45px; } .classic-width{…
Launching Parvat & Pangma: NORTHFINDER’s High-Cut Footwear
Building on 30 years of expertise forged in the challenging terrains of the High Tatras,…
Introducing Meru & Mana
Trusted for our outdoor clothing, Northfinder now brings that same level of precision to footwear.…
Driving Retail Success Together: Key Strategies for Navigating a Changing Market
Dear NORTHFINDER Partners, In today's business world, adaptability is essential. The retail…
The Importance of Quarterly Planning for Company Success
If you're not willing to take 3 days for planning every quarter, then you're not willing…
The Confusion Between Causation and Correlation: A Common Guru Trick
One of the favorite methods of gurus to sell is by creating confusion between causation and…
The Power of Authenticity: Why Mentors Should Admit Their Mistakes
The best thing a mentor can do is to explain when they make a mistake. When you are in the position…
The Essential Difference Between Marketing and Advertising
Just because you are advertising doesn’t mean you are doing marketing. It’s important to understand…
Honesty in Job Interviews: Why It's Important to Be Truthful with Applicants
In a job interview, convey the real problems of the job and the company to the applicant. Don’t try…
Why You Might Not Get a Raise
Sometimes, you don't receive a salary increase because it's very easy to replace you, or…
The Productivity Paradox: Why Over-trying Leads to Failure
The most unproductive people are those who try their hardest to become very productive. There are a…
Knowing What to Avoid: A Key Strategy for Business Success
Sometimes, knowing what to avoid on the road to success is much more important. Most entrepreneurs…
SS25 Outfit Recommendations for You by Our Professional Merchandiser
SS25 Outfit Recommendations for You by Our Professional Merchandiser
Strategies to Attract Customers to Your Physical Store
Turning Pedestrians into Loyal Customers Imagine walking down a busy street…